Accepting new clients for Q4

Transform Raw Footage Into Content That Converts.

FocalCut is a specialist short-form editing studio. We restructure hooks, tighten pacing, and design captions and sound around one goal: keeping viewers watching until the last frame.

15Videos / flagship package
24–48hFirst-draft turnaround
2Revision rounds (Growth)
1-on-1Human communication
Built for TikTok · Instagram Reels · YouTube Shorts •No long-term contracts •Clear revision policy •Secure Stripe checkout •Worldwide remote delivery
What We Do

Editing engineered for retention

We don't just cut clips. We build watch time.

🪝

Hook Optimization

The first 3 seconds decide everything. We restructure your opening so viewers stop scrolling and start watching.

🔁

Pacing & Retention

Tight jump cuts, pattern interrupts and visual progression designed to hold attention through the final frame.

⚡

Dynamic Captions

Brand-aligned caption systems that emphasize key phrases and keep sound-off viewers engaged.

🎵

Sound Design

SFX, music beds and audio accents that support the message instead of competing with it.

🎨

Brand Styling

Your fonts, colors and motion language applied consistently across every deliverable.

📱

Platform-Native Export

Correct 9:16 framing, safe zones and bitrate for TikTok, Reels and Shorts on delivery.

Methodology

The FocalCut Editing System

Every video passes through the same five-stage process. No guesswork.

Hook

We identify and rebuild your strongest opening moment.

Retention

We remove friction, tighten pacing and build visual progression.

Sound

SFX and music support the edit rather than distract from it.

Brand

Typography, color, captions and motion stay consistent.

Final Polish

Every export is checked for framing, captions, audio and platform specs.

Selected Work

Recent edits, before → after

Real projects from our editing pipeline.

Before → After
Business Coach
Talking-head hook restructure
Before → After
Fitness Brand
Seamless loop transition edit
Before → After
E-commerce
Product showcase reel
Before → After
Real Estate
Property tour hook edit

Full case-study reels are shared with clients during onboarding. Public reel available on request.

Pricing

Simple. Flat. One-time.

No subscriptions. Buy a bundle of video credits and submit footage whenever you're ready.

The Starter
Best for: testing our editing quality
$149one-time
Essential editing for creators beginning a consistent posting workflow.
  • 4 short-form videos (15–30s each)
  • Essential captions & hook optimization
  • 48-hour first-draft turnaround
  • Platform-ready 9:16 export
Get The Starter
Consistency Builder
Best for: dependable weekly output
$299one-time
More volume with advanced retention editing for brands posting every week.
  • 10 short-form videos (15–30s each)
  • Advanced hook, pacing & retention editing
  • Custom brand styling & sound design
  • 48-hour first-draft turnaround
  • 1 revision round per video
Get Consistency Builder

Turnaround is measured from receipt of complete footage, instructions and references, to delivery of the first draft.
A revision = changes to an existing edit based on the original brief. New concepts, new footage or a different creative direction are treated as new edits.
Unused videos remain on your account. Reorder any package at any time.

After Checkout

Exactly what happens after you pay

No mystery. This is the full journey from checkout to published content.

Payment confirmed

Secure Stripe checkout.

Welcome email

Your private dashboard link arrives.

Submit footage

Paste your Drive/Dropbox link.

We edit

The FocalCut System is applied.

Review

Watch your draft in the dashboard.

Approve / revise

One click, with clear notes.

Final files

Platform-ready MP4s delivered.

Why FocalCut

Built on guarantees, not hype

🎯

Brief-Match Guarantee

If a first draft misses your submitted brief, we re-edit it at no cost within your included revision allowance.

🔒

Your Credits, Your Pace

Unused videos stay on your account. Submit one video today and the rest whenever your footage is ready.

🤝

Human, 1-on-1

No ticket queues, no rotating account managers. You communicate directly with the editor cutting your videos.

FAQ

Questions, answered

After purchase you receive a private dashboard link. You paste a Google Drive, Dropbox or Frame.io link for your footage — you never upload large files to our website.

No. Every package is a one-time purchase of video credits. Use them at your own pace and reorder only when you need more.

It is the time from receiving complete footage, instructions and references to delivery of your first draft. Growth Engine drafts arrive within 24 hours; Starter and Consistency Builder within 48 hours.

A revision is a change to an existing edit based on your original brief (pacing, caption tweaks, music swap, trim). A new concept, new footage or a different creative direction is treated as a new edit.

Completely. Submit one project now; your remaining credits stay on your account dashboard and you can submit the rest whenever you're ready.

Final platform-ready MP4s are delivered to your Google Drive folder and linked in your dashboard, with an email notification when they're ready for review.

You do, upon full payment. We may ask permission to feature work in our portfolio; you can opt out at any time. You remain responsible for rights to source footage and any licensed music you provide.

Ready to stop scrolling and start growing?

Secure your package today. First drafts back in 24–48 hours.

Get 15 Videos for $399 →
Get In Touch

Questions before you buy?

Tell us about your channel and goals. We reply within 24 hours with an honest recommendation — even if it's a smaller package.

  • ✉ hello@focalcut.com
  • ⏱ Reply within 24 hours
  • 🌍 Remote · Worldwide clients